2026 Canadian Real Estate Media Pricing Guide

Digital estate media pricing can range from a few hundred dollars for listing photos to several thousand dollars for a complete luxury campaign. The right budget depends on the property, market and media required—not simply its square footage. A downtown Toronto condo, a detached home in Ottawa and a waterfront property near Vancouver may each need a different package to attract qualified buyers.

This 2026 guide outlines typical Canadian prices for real estate photography, video, virtual tours and popular add-ons. All figures are estimated in Canadian dollars before tax. Your final quote may vary by location, property complexity, travel and turnaround requirements.

Average digital estate media pricing in 2026

Most Canadian realtors can expect the following starting ranges:

• Professional real estate photography: $175–$350
• Cinematic listing video: $350–$900
• 3D virtual tour: $200–$450
• Drone photography or video: $150–$350 as an add-on
• Measured floor plan: $100–$250
• Vertical social media reel: $100–$300
• Virtual staging: $40–$100 per image
• Twilight photography: $175–$400

Bundling services is usually more economical than booking separate appointments. It also gives the listing a consistent visual style across MLS, Realtor.ca, social platforms and property websites.

Real estate media package comparisons

Essential photo package: $225–$425

An essential package is suited to condos, rentals and entry-level homes that need polished MLS coverage without an extensive campaign. It commonly includes 20–35 edited interior and exterior images, basic colour correction, window balancing and delivery through an online gallery.

In neighbourhoods such as Liberty Village in Toronto, Yaletown in Vancouver or Downtown Edmonton, compact properties can often be photographed efficiently. However, concierge access, limited parking and elevator bookings may affect scheduling or travel fees.

Photo and video package: $550–$950

This mid-range option is popular for detached homes, renovated townhouses and listings where layout and lifestyle are important. A typical package includes 25–40 photographs plus a 60–90 second cinematic video. Some providers also include a short vertical edit for Instagram Reels, TikTok or YouTube Shorts.

For example, a family home in Barrhaven, Ottawa could use a horizontal walkthrough to show room flow and a 20-second vertical reel highlighting the kitchen, backyard and nearby green space. In Richmond Hill or Vaughan, exterior footage can help communicate lot size and neighbourhood character.

Complete marketing package: $900–$1,600

A complete package generally combines photography, cinematic video, a 3D virtual tour, a floor plan and selected aerial media. It is ideal for larger homes, relocation listings and properties marketed to buyers who may not attend the first open house.

Virtual tours are especially useful in Ottawa’s relocation-driven market, Edmonton’s suburban communities and Greater Toronto Area neighbourhoods attracting buyers from outside the city. They let viewers revisit the property, understand dimensions and move through rooms at their own pace.

Luxury campaign: $1,600–$3,000+

Luxury digital estate media pricing reflects more than the number of deliverables. High-end productions may involve creative planning, advanced lighting, multiple visits, sunset coverage, licensed drone operations, agent introductions and custom editing. Large estates or architecturally distinctive homes can require half-day or full-day production.

A luxury listing in West Vancouver, Toronto’s Bridle Path or Ottawa’s Rockcliffe Park may benefit from cinematic storytelling rather than a basic walkthrough. The video can connect interiors, landscaping, views and neighbourhood amenities while maintaining a refined visual pace.

What changes the final price?

• Property size: More rooms and exterior features require additional shooting and editing time.
• Location: Parking, travel, ferry access and congestion can influence rates in Toronto and Vancouver.
• Occupied versus vacant: Occupied homes may need more setup time, while vacant rooms may benefit from virtual staging.
• Video complexity: Agent-led scripts, voiceovers, models and detailed motion graphics increase production costs.
• Drone feasibility: Airspace restrictions, weather, nearby airports and property location determine whether aerial work is possible.
• Delivery speed: Next-day delivery may be standard for photos, but rush video or virtual-tour processing can carry a premium.
• Usage: Standard listing use may be included, while developer, commercial or paid advertising campaigns can require broader licensing.

City and neighbourhood pricing considerations

Toronto and the GTA

Toronto pricing can be influenced by downtown parking, condo access and travel time between neighbourhoods. Properties in North York, Scarborough, Etobicoke, Richmond Hill and Vaughan may offer easier exterior and drone opportunities, although controlled airspace must still be reviewed. Realtors listing regularly can often reduce per-property costs through recurring packages.

Ottawa

Ottawa packages often combine photos, floor plans and virtual tours for government, military or corporate relocation buyers. Neighbourhood-focused footage can add context in areas such as Kanata, Orleans, Barrhaven and the Glebe. Drone operations near sensitive or controlled areas require careful planning.

Edmonton

Edmonton real estate media can offer strong value for larger suburban properties. Drone coverage is useful for showing corner lots, nearby parks and community design when conditions and regulations permit. Wind, snow and seasonal landscaping should be considered when selecting a shoot date.

Vancouver

Vancouver packages may cost more when travel, parking, steep terrain or complex aerial planning is involved. Video can be particularly valuable for properties with mountain views, waterfront access or indoor-outdoor living in areas such as Kitsilano, Mount Pleasant and the North Shore.

Are add-ons worth the cost?

Add-ons should solve a specific marketing problem. A floor plan clarifies an unconventional layout. Drone photos establish proximity to parks, water or transit. A virtual tour supports remote buyers. Twilight images can create a stronger lead image for a premium home, while a vertical reel provides mobile-first content for social discovery.

Avoid ordering every option automatically. Match the package to the likely buyer, listing price and strongest property features. One focused video and a well-planned photo set will usually perform better than a collection of disconnected deliverables.

Digital estate media pricing FAQ

How much should a realtor budget per listing?

A practical budget is approximately $225–$425 for photography, $550–$950 for photo and video, or $900–$1,600 for a complete package. Luxury campaigns commonly begin around $1,600.

Is a virtual tour included with photography?

Usually not. A 3D tour requires separate capture, hosting and processing, although it may be discounted inside a bundle.

How quickly is real estate media delivered?

Edited photos are commonly delivered within 24–48 hours. Video, floor plans and virtual tours may require two to four business days depending on complexity.

Can one shoot create horizontal and vertical videos?

Yes, when both formats are planned in advance. A 60–90 second listing film can be paired with a 15–30 second vertical reel featuring three to five fast highlights and a clear call to book a showing.

Need a package tailored to your property and Canadian market? Book Melon Media to discuss photography, cinematic video, virtual tours, drone coverage and a transparent listing-media quote.

Further reading

• Edmonton Real Estate Drone Video: Pricing & Permits
• Vancouver Video Production Pricing: What Businesses Pay in 2026
• Toronto Real Estate Drone Photography: 2026 Costs, Rules and Listing Benefits

Further reading

• Toronto Real Estate Drone Photography: 2026 Costs, Rules and Listing Benefits
• Real Estate Photography Prices in Canada: 2026 Guide
• Melon Media: Real Estate Media Studio Serving Toronto and the GTA

Also see: Video Production Rates in Vancouver: 2026 Commercial Video Pricing Guide