How to Choose a Real Estate Media Package
A real estate media package is a group of deliverables, but the package name does not tell you whether it fits the property. Start with the information a buyer needs, then choose the assets that can provide it. A larger bundle is not automatically a better production decision.
Map the information gaps
Write down what a viewer needs to understand: the rooms and finishes, how the layout connects, the relationship to outdoor space, or the setting. If a basic gallery already covers a question, identify what an additional asset would contribute.
| Asset | Primary use | Scope to confirm |
|---|---|---|
| Photography | Inspect individual rooms and features | Coverage, image count, editing and files |
| Filmed video | Show movement and connections | Route, framing, sound and final edits |
| Floor plan | Understand room positions and stated dimensions | Measurement process, labels and limitations |
| Interactive tour | Explore captured spaces independently | Coverage, hosting, access and duration |
| Aerials | Show exterior context | Flight feasibility and stills versus video |
Distinguish different kinds of video
An on-site walk-through records actual spaces and transitions. A photo-based video presents existing images in motion. AI-assisted animation may create movement that was not captured by a camera. Confirm which is offered and ensure the finished media does not imply an unverified layout or alter permanent architecture.
A vertical social edit also has its own purpose and composition. If you need it alongside a horizontal film, confirm whether it is included and whether separate framing will be captured.
Choose optional coverage deliberately
Aerials can help explain a large site but need an address-specific assessment. Twilight capture can show existing exterior lighting but requires a particular appointment window. An agent explanation may help with a documented feature but adds audio and script preparation. None should be ordered solely because it appears in a higher-tier bundle.
For a condo, confirm shared amenity access. For a larger property, identify detached structures and exterior routes. These requirements should reach the provider before the quote is finalized.
Read the delivery terms
- Confirm the exact assets and any property-size limits.
- Agree delivery dates and the final approval contact.
- Check revision, cancellation, weather and return-visit terms.
- Confirm permitted uses, branding variants and hosting duration.
- Identify travel, applicable taxes and other extra charges.
Compare bundles against the same written brief and the same publication plan. A coordinated appointment may reduce scheduling work, but any cost saving needs to be shown in the quote rather than assumed.
For Toronto and GTA listings, review Melon Media’s current photo and video packages, photography service and video options. Confirm optional assets separately. Choose the package that covers the information you need without promising a particular sales outcome.
Ready to tell your story on camera?
Photography and video for Toronto and the GTA. Review the service scope and delivery timing before booking.
