Real Estate Video Pricing in Canada: What Your Quote Should Cover
Real estate video pricing in Canada follows the production brief. New on-site filming, a photo-based video, an agent-led tour and a multi-location campaign require different work. To compare prices fairly, ask each provider to quote the same method, coverage and finished deliverables.
This is a scope guide, not a verified national rate survey. For current Toronto and GTA options, review Melon Media real estate video services and confirm the details for your listing.
First identify how the video is made
- Filmed property video: new footage captured at the listing. Specify interior, exterior and any separate locations.
- Photo-based video: motion and editing built from still photographs. Confirm the source images and any AI-assisted transformations.
- Agent-led video: filmed speech or narration alongside property coverage. Include script preparation and audio in the scope.
- Social edit: a version designed for a specific channel. It may use existing material or require additional capture.
Do not assume that a package labelled “video” includes on-site filming. Request an example of the actual product offered.
What changes a filmed-video quote?
| Factor | Detail to provide |
|---|---|
| Property | Size, levels, separate buildings and priority features |
| Access | Occupancy, staging, parking and building permissions |
| Capture | Agent appearance, audio, extra locations and lighting windows |
| Edit | Horizontal and vertical versions, captions, graphics and revisions |
| Schedule | Filming date and required delivery for each version |
Check optional work separately
Aerial footage requires a site and operation assessment. Twilight may require a different appointment. Neighbourhood footage, voice talent, licensed assets or additional revisions may also change the quote. Ask for applicable taxes, travel and any hosting charge in the total.
If photography or a tour is also required, compare the same scope with a combined media package. A bundle is not automatically better value when it includes work the campaign will not use.
Agree on the review and handover
Specify who approves the edit and which changes fit within the revision allowance. Confirm accuracy of room labels, property features, agent details and any location claims. Altered visuals should not misrepresent the property.
Agree on licensing for the listing, brokerage, social channels and paid advertising. Raw footage, project files and reuse by third parties should be discussed explicitly rather than assumed.
Frequently asked questions
Does a longer video always cost more?
No. Capture complexity, locations, audio and editing can matter more than runtime. A short scripted ad may require more work than a longer straightforward tour.
Can one shoot supply multiple formats?
Yes, if the brief, framing and schedule support them. List each required version before filming.
How much should I budget?
Obtain current written quotes for your actual brief. Use the media package guide to identify which components solve a clear listing need.
Ready to tell your story on camera?
Photography and video for Toronto and the GTA. Review the service scope and delivery timing before booking.
