Ottawa Real Estate Media Packages: Build a Listing Brief
An Ottawa listing media package should be a written set of deliverables, not a label such as “premium” that each provider defines differently. Start with the buyer information the listing needs, then specify the capture, edits and delivery dates. There is no verified Ottawa market-price survey behind this guide.
Plan a coordinated set of assets
Photography provides views of individual spaces. A filmed sequence can explain connections between rooms. A floor plan provides layout information when its dimensions and labels have been checked. Aerial media can add exterior context when an operator confirms the flight is appropriate. Choose each for a specific purpose instead of requiring the full list for every home.
A condo brief should identify the unit and any shared amenities separately. A detached home may need basement, garage and yard coverage. A rural-edge property may have outbuildings or access routes that need extra time. Send those details before requesting a package price.
Use a deliverables worksheet
| Asset | Specify in the brief |
|---|---|
| Photographs | Rooms, exterior spaces, approximate coverage and final file sizes |
| Video | Filmed or photo-based production, main purpose, framing and branding |
| Floor plan | Measurement process, included floors, labels and delivery format |
| Aerials | Purpose, stills versus edited footage and a no-flight alternative |
| Social edits | Number of distinct edits, captions and approved calls to action |
Work backward from a real launch deadline
Separate the appointment date from the delivery date and the approval deadline. Leave time to review the address, property facts and media coverage before publication. Do not assume one provider’s fastest advertised turnaround applies to every asset in a combined package.
Staging, cleaning and access should be ready for the booked appointment. If a tenant, concierge or another contractor controls access, identify the coordinator in advance. Confirm whether a partial shoot can proceed and how a return visit would be charged.
Make weather and aerial decisions explicit
Exterior images, aerials and twilight footage may depend on conditions. Ask which elements can proceed indoors, which require rescheduling and how that affects delivery. Share the exact address early so the aerial operator can assess the flight instead of relying on a neighbourhood-level assumption.
Compare complete quotes
Check property size limits, travel, added visits, applicable taxes, revisions and usage rights. Ask whether third-party hosting has an expiry or continuing fee. Keep a written record of what the package excludes, especially if a floor plan, 3D tour or aerial sequence appears in promotional examples but is optional.
For choosing the mix, see the media package decision guide. Melon Media’s current packages are presented for Toronto and the GTA; confirm any Ottawa production availability and travel arrangements separately. A coordinated package can simplify the production plan, but it does not guarantee enquiries or a sale.
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Photography and video for Toronto and the GTA. Review the service scope and delivery timing before booking.
